Franca Sozzani: “fashion is not art, it’s industry”.

“Nowadays they are all fashion bloggers: put two odd socks, feel creative and make a blog.
I would delete certain words: genius, art – fashion is not art, it’s industry – trendy, cool.”

We read many articles and interviews lately these days about a woman who, since the 80s, let us understand fashion through the pages of one of the most important international fashion magazine.

Franca Sozzani, editor at Vogue Italy, has legittimate designers that are now sold all over the world, telling about their passion and their art. Not forgetting that fashion today is above all business, and talent, sooner or later, have to face this.

A tenacious woman, a nostalgic-eyed panther that brought fashion in the hands of every VOGUE readers.

We would like to repeat a true and bitter interview – ITA – released on L’Espresso that better tells the – fashion – world we are living in today:

Read Full Interview.

RIP.

#francasozzani #fashionrevolution #fashionindustry #vogueitaly #vogue #espressosettimanale #lespresso #fashionmagazine #fashionblogger #latewear #madeinitaly

Shorten the distances between customers and designers

A unique beacon for all those designers that want to state their name in the market, giving to their customer a reliable platform where to find their products, an important step to establish their global identity.

LATEWEAR addressing his offer both to Italian and foreigner designers who want their brand to be labeled as made in Italy gives innovation and new blood in approaching the market. Quality in the offer and reliability for the customer – consumer aren’t anymore optional.

We still believe in professionalizing new or “early-stage” designers, to get them ready not only to run their own businesses but possibly pitch investors down the road and get future investments themselves.

Shorten the distance between boutiques and customers and the finest and
unique collections from the emerging designer worldwide is our mission, giving the chance to the
boutiques and to their customers to buy unique and original collections it can still happen .

New brands can’t forget that once acquired a retail network they must focus themselves in improving their production capacity to suit new clients and supply new orders volume to expand their market.

Milan, one of the four fashion capitals, is strategically making sure that fashion is
business, as Armani started opening his doors to young designers, At LATEWEAR’s headquarter we works to forge a new generation of worthy and talented designers which can continue to
spread and defend what the big brands have built over the last 50 years.

#latewear #b2bplatform #b2cplatform #fashionrevolution #emergingdesigner #fashionbuyer #fashion #fashionista #madeinitaly #conceptsore

International Talents: NOT ALLOWED

The emerging fashion industry’s ghetto is tightening.

After 15 years of work in the service of young talents, who would have made – and in few cases did – the future of the international fashion, the ITS competition close down.

The Italians great and noble fashion institutions have not opened their doors in to the rescue of those who have always really supported – and trained to – the “culture of talent” in this country.

It is just smokescreen that surrounds the Italian fashion-industry-ghetto, “a brick wall”, in the words of ITS reported by pambianconews, to which you are in or you are out.

But what is really to be in or out of?

Creativity in fashion today must be accompanied until it grow into a source of income, so that talents can develop their own business, build their own company and see their clothes hanged in their favourites boutiques and worn by people in the world.

Too often contests and presentations looks more like a “favour” to the chosen few or a one shot happening during fashion weeks without a shred of follow-up for the organisers profit only. Having a rail in a 10 thousand square feet pavilion attended from any buyers could not be sold as support or opportunity.

LABLATE and LATEWEAR standing proudly “out of the ghetto”, still support ITS and their ideas and want to continue down the road taken by Barbara Franchin and hers team over a decade ago.

#itsplatform #lablate #latewear #emergingtalent #emergingdesigner #fashiondesigner #madeinitaly #pambianconews #fashion #fashionista

A bridge between the most reliable artisan and the creatives.

In the recent past years the brand Made in Italy has slipped down many points in the international sense of unquestionable high end manufacture value.

And is not only for the Chinese take over, we believe there so many actors who played a major role in this representation.

So many big brands has kind of squashed the possibility of younger brands to emerge, and also there are no grants or sponsorship so it’s very tough if you’re a young brand, to often you need to find the money from a private investor to make your voice heard.

Also producers are no longer a valuable partner since relocation changed the geopolitics of the Italian fashion industry map.

A bridge between the most reliable artisan and the creatives needs is what LABLATE is since 2014 and  extend this bridge to markets is LATEWEAR target.

Young brands are last on the production cycle because of the quantities, and then they deliver late at the end of the season and they’re held up to similar standards as the big brands.

Centralise this process in a single, reliable and experienced company give to designers the chance to go back to their core activity, being a designer and make unique wearable pieces of art.

Centralise means govern not only production times but also supplying and delivery, which means give trust to its customers.

Our customers trust us, this open the door to a totally new approach in the retailers buying experience, leading them to bet on new brands and talents, which is exactly what market and consumers demands.

#takecare #madeinitaly #supporttalent #latewear #atelier #fashion #company #professional #experience

From niche markets to the mass one.

Re-Start from product and production:

Train young designers to build their brand’s identity and settle it in the Italian’s, and abroad, concept stores and boutiques market is crucial. Especially once they end with fashion schools.

A solid Italian stockist list translates into a global awareness which became a bridge to the foreigners and mass markets.

Different types of designers needs different approach and services to grow. And product and production must be ( or go back to being ) on top.

An early stage brand need production reliability first, this allow retailers to buy them without worrying about their actual capacitance to deliver.

LABLATE first and LATEWEAR now,  start not appling any production minimum, this means less risk for the buyers and less supply investment for brands.

Buyers take the advantage to set up directly with the producers, delivery timing, payments and orders configuration.

Retailers side, LA.TE can guarantee the same deal/treatment both to those buyers which buy strictly during the sales campaign and those who can’t afford or just don’t want to have a storehouse and like to buy “ready-to-wear”.

Moreover, to revert the today insane fashion system which impose 6 production seasons to the brands to follow the fashion giants outflow / production rate, LA.TE work on a 9 months base campaign for each collection.

This give a longer life to brand’s collections with an much wider sales window, and a longer and safer buying window to retailers.

Which insane mind decided that a small fashion brand must concentrate its income potential rate on a  40days based sales window as TOP Brands does?

80’s are a way over.

#createyourbrand #buildyourbusiness #retailnetwork #conceptstore #eshop #fashionindustry #ecommerce #b2b #fashionista #latewearplatform

LATEWEAR: #fashionrevolution

“Tradition and details will always give birth to great products”.

Our #fashionrevolution born from an Atelier which ground its roots in the history of Made In Italy productions, to bring support to new generations of fashion designers.

Passion and new changeless drive us in the creation of unique collections, our know-how is shared for the growth of new brands.

Attention to the details and high professionalism turn garments into art forms.“From sketches to boutique means turning dreams into reality, developing ideas to create brands and startup a global retail network.

 #joinnewera #emergingdesigner #fromsketchestoboutiques #latewearatelier #takecareitsmadeinitaly #madeinitaly

crossroad_latewear_primo_post

LATEWEAR: The Crossroad where Designers, Producers and Retailers meet.

#Latewear. the first b2b and b2c platform for made in italy emerging designers and selected retailers.

“Fashion is a story to tell, tell their own stories, see their own creations living worn all over the world.”

Today, style, research, shapes and products are the hallmark that allows a brand to be sold. But a perfect dress isn’t yet enough.
Their image, power of communication, reputation and identity define their place in within the market and the fashion industry. Here is the place where the brand will explode in all its poetry.

LATEWEAR aims to be indispensable to a brand to be recognised worldwide as it is so.

The e-commerce platform that brings the brand to be seen through unique contents and to be told and spread in the worldwide market.

The place where to find the newest cutting-edge, well-made and reliable products from the finest international creative brands.

LATEWEAR will get young designers ready to develop their own business: “#fromsketchestoboutiques”

#latewear #madeinitaly #emergingbrands #conceptstores #fromsketchestoboutiques

 

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