Monthly Archives - January 2017


LATE talks with: Caterina Ercoli, buyer at Antonioli

The meaning of being a fashion buyer.

Fashion buyers, are todays those who set the benchmark in the fashion industry’s trends setting and brands scouting.

Lets find out what lies behind Caterina Ercoli’s role at one of the most influential boutique for high-end fashion worldwide:

L: Hi Caterina, how long since you doing  buyers at Antonioli?
C: 5 years

L: Tell us what’s means being a buyer today and what is his/her role in the industry?
C: A buyer is the final link in the fashion industry. The one who selects, research and buy the collections both seasonal and carry over. The research is the basis of this work weather for multi-brand, flagship or department store.

Antonioli today means a benchmark for innovation and research with a strong identity well known in the international fashion system.

L: What is your background?
C: I got business administration degree in 2007, after which i worked for three years in an italian multi-brand store and in the meantime I attended a master to ied.

L: What’s your typical working-day when you are not traveling as a buyer?
C: i wake up around 6:30/7am. Take a shower. Reply to about 40 emails. Appointments from 9.00 to 21.00. Dinner. Bed.

I try to attend fashion shows but often give up due to very busy schedule of daily buying.

When i’m guest at the shows, i dedicate myself to the pursuit of novelty and i usually attend every shows and presentations.

Fashion weeks parties??….are out of the question!

L: What is the brand ( or the brands ) that most impressed you lately and why?
C: Vetements, Raf Simons, Martine Rose, JWAnderson, Balenciaga, Wales Bonner … They are finally revolutionizing fashion.

I also love what Mike Amiri is doing in, bringing the West-Coast-style to a luxury level.

L: What is meant by fashion today?
C: Fashion is costume, heavily contaminated by influencers, social networks and industry opinion leaders, that most of which are from show biz and music scene.
For next season fw17 were presented the most unthinkable collaborations:
Supreme and LV ( Louis Vuitton ), Martine Rose with Napa (Napapijri ), Burlon with Kappa.

Fashion is heading down in the street but still remain exclusive and accessible to the only few.

L: What’s in your opinion the difference between talent and business:
C: Today we can speak of Business of Fashion. Ttalent must necessarily be supported at all stages of structures that will follow every process, from concept and design through to distribution of the product.

L: What do you think of Made in Italy today?
C: Made in Italy today is only quality, sadly lacking in fashion.

L: What are your style icons?
C: I’m very cross. From Maria Carla Boscono who’s my favorite model, to my favourite Editor Carine Roitfeld.

L: What you should not be missing in your wardrobe?
C: High waist Jeans, lace bodysuit, oversize coat.

Thanks for your time Caterina, we’ll keep on follow you through your instagram.


#buyer #fashionista #fashion #trend #fashionsystem #fashionweek



LATEWEAR’s made in Italy fashion revolution

The Fashion Revolution Means.

The real fashion revolution is that of Italians Small and Medium-Sized Enterprises who reinvented themselves after big international brands have, from day to day, moved  from their original workshops and ateliers to relocate production to countries where the workforce had very low costs.

Latewear bring back matter to MADE IN ITALY creatives and producers, together players on a single platform of excellence, dedicated to the worldwide audience of consumers both retailers or customers.

The professionalism of experienced hands are connected by LATEWEAR with the designers that find on the platform their own e-store bringing them the opportunity to be exposed in the global market of the fashion industry.

Latewear is the only platform that give new talents the chance to create a collection and sell it directly.

From sketches to boutiques is the new formula that gives way to resume the traditions of the history of Italian fashion, offering  to consumers uniques high-end products, with a click.

#fashionrevolution #madeinitaly #latewear #emergindesigner #fashionindustry #fashionista #b2b #platform #ecommerce


Future Brands: OMAR, Dephormography fw17 collection

Milano Fashion Week Highlights:

The aesthetic value of OMAR’s creations, focused on avant-garde and subversion, determines
an important testimony of how fashion, in spite of collective imagination, gets on well with the
current historical temper, which often tends towards anxiety and uncanniness.

Indifferent to the tradition according to which Fashion is only tailored and anatomical, the
collection transcends the anthropomorphic concept of garment and expresses it with a
deformed and metamorphic identity: exoskeletons and entomological vestments, evoked by
medieval bestiaries and by the famous Kafka’s masterpiece, The Metamorphosis, suggest the
rare feeling of sublime, namely the Medusa’s beauty sung by the Nineteenth Century poets to
express together attraction and disgust, eroticism and horror.ù

OMAR starts from the pattern, a body’s personal biography as well as a two-dimensional icon
and the dematerialized soul of every garment, to build fluid armors of fabric, ravaging on
classic models with cuts and ruptures.

The dress is always conceived as a cover and shelter, which invites to distance and awe not
without references to John Willie chic bindings, or to the more disturbing “mise” of mental
institutions; featured also in the anamorphic accessories, born from the precious collaboration
with Alessandra Marinelli and her Creativity company.

With explicit references to underground culture, everything is black: a refined black, intellectual
and introspective, which affects the shadows and its many nuances, its meanings between
emptiness and fullness.

Thanks to his training at the prestigious Royal Academy of Fine Arts in Antwerp, OMAR has the
merit to revive the glory of the extraordinary “avant-garde” that there saw its beginnings in the
second half of the Eighties.

Having fully understood the stylistic results of the conceptual “jeune garde” of Belgium, then
every creation is characterized by concepts such as anti-fashion, minimalism, oversized,
androgyny, the decadent charm, the aesthetics of poverty, Derrida’s deconstruction, the postatomic
allure of Japanese origin, the unpretentious air and, at the same time, refined that is
evident in every tailored detail.

#avantgarde #fashionista #experience #black #style #emergingbrand #talent #collection #concept #latewear #fw17 #lateshowroom


Exports still driving forward Italian fashion

Pitti 91: Exports still driving forward the most important event of the sector.

More than 1,200 brands, more than 25k buyers from all over the world and a constantly growing revenues (+ 0.9% in 2016 according to the sole 24 ore) are some of the numbers that make Pitti the test most anticipated by young brands, established designers and companies in the made in Italy textiles.

The trends indicate a growing interest from foreign buyers for whom made in Italy is still indisputable synonymous with excellence in the world. In 2016, the TOP 10 of the foreign markets saw Germany, Japan and Spain in the top three for influx of buyers, followed of Great Britain, Turkey, Holland, France, China, Switzerland and Belgium.

A strong signal that the fashion vanguard is still a European matter, with the exception of China and Japan confirming their leadership of made in italy importers.

This year, according to Mario Boselli – President CNMI – the international calendar of men’s fashion has been put in order, where shows in the three fashion cities ( Firenze, Milano, Parigi )  will always be on the same days and places facilitating the work of insiders and especially for the non-European buyers traders.

Nothing to do so with the decline, significant, recorded by menswear last year, mainly due to the -9.5% recorded by the US sales and the unstoppable Russia’s bleeding, which last year recorded a decrease of -20 %.

Data to be kept so firmly in mind, especially for those emerging that put their fate in the hands of those who drive the big bandwagon of fashion circus, and no matter if you’ll be winner, because as much as tomorrow, the important thing is just take part of it.

#pitti #pittiuomo91 #pittiimmagine #followthebuyer #fw17 #fashionshow #fashionista #fashiontradeshow #modauomo #firenze #menfashion


From sketches to Boutiques: LAGUTTI concept


In the vibrant heart of Barcelona fashion district, where art and fashion melt down with a unique atmosphere, born LAGUTTI concept boutique.

A new space of pure energy, where luxury floral arrangements serve as framework for selected and unique made in italy fashion pieces carefully chosen by Marco, owner and buyer who put his attention to details to showcase independent and niche brands.

A totally new atmosphere among flowers, music and clothes to state your fancy senses and enter Marco’s world.

At LAGUTTI’s the LATEWEAR’s so called “from sketches to boutiques” cycle comes to life opening the most niche boutiques doors to independent designers and giving new lymph to buyers who have to face a constant growing competition in sales.

The placement is always the result of research for the best concept store where to better growing each brands identity and style.


Carrer del Comerç 17

08003 Barcelona
#conceptstore #boutique #followthebuyer #barcelona #emergingbrand #madeinitaly #clothes #latewear #b2bplatform #fromsketchestoboutiques

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