The meaning of being a fashion buyer.
Fashion buyers, are todays those who set the benchmark in the fashion industry’s trends setting and brands scouting.
Lets find out what lies behind Caterina Ercoli’s role at one of the most influential boutique for high-end fashion worldwide:
L: Hi Caterina, how long since you doing buyers at Antonioli?
C: 5 years
L: Tell us what’s means being a buyer today and what is his/her role in the industry?
C: A buyer is the final link in the fashion industry. The one who selects, research and buy the collections both seasonal and carry over. The research is the basis of this work weather for multi-brand, flagship or department store.
Antonioli today means a benchmark for innovation and research with a strong identity well known in the international fashion system.
L: What is your background?
C: I got business administration degree in 2007, after which i worked for three years in an italian multi-brand store and in the meantime I attended a master to ied.
L: What’s your typical working-day when you are not traveling as a buyer?
C: i wake up around 6:30/7am. Take a shower. Reply to about 40 emails. Appointments from 9.00 to 21.00. Dinner. Bed.
I try to attend fashion shows but often give up due to very busy schedule of daily buying.
When i’m guest at the shows, i dedicate myself to the pursuit of novelty and i usually attend every shows and presentations.
Fashion weeks parties??….are out of the question!
L: What is the brand ( or the brands ) that most impressed you lately and why?
C: Vetements, Raf Simons, Martine Rose, JWAnderson, Balenciaga, Wales Bonner … They are finally revolutionizing fashion.
I also love what Mike Amiri is doing in, bringing the West-Coast-style to a luxury level.
L: What is meant by fashion today?
C: Fashion is costume, heavily contaminated by influencers, social networks and industry opinion leaders, that most of which are from show biz and music scene.
For next season fw17 were presented the most unthinkable collaborations:
Supreme and LV ( Louis Vuitton ), Martine Rose with Napa (Napapijri ), Burlon with Kappa.
Fashion is heading down in the street but still remain exclusive and accessible to the only few.
L: What’s in your opinion the difference between talent and business:
C: Today we can speak of Business of Fashion. Ttalent must necessarily be supported at all stages of structures that will follow every process, from concept and design through to distribution of the product.
L: What do you think of Made in Italy today?
C: Made in Italy today is only quality, sadly lacking in fashion.
L: What are your style icons?
C: I’m very cross. From Maria Carla Boscono who’s my favorite model, to my favourite Editor Carine Roitfeld.
L: What you should not be missing in your wardrobe?
C: High waist Jeans, lace bodysuit, oversize coat.
Thanks for your time Caterina, we’ll keep on follow you through your instagram.
#buyer #fashionista #fashion #trend #fashionsystem #fashionweek