Concurrently with the micam 2017, latewear present a new brand that combines geometry and minimal touch with a modern twist inspired by architecture: IURI, from the designer Jure Stropnik, use high-quality materials and selected manufacturers as the basis of all his products.
IURI is a unisex total-look fashion brand with an eye on accessories. The fashion house is based in Milan with its creative collaborators between London and Paris and was founded in 2013.
The brand play with color block on most of his creations, the brand’s logo, a triangular “i” shape, cut geometrically every items creating colours and contrasts games.
In his iconic backpack the laser cut technique carves calfskin creating a made in italy leathercrafted item which represent best the excellence of emerging brands showing up at micam these days.