Daniela Sagliaschi is an elegant visionary that works in the fashion industry, fascinated by creativity and obsessed by beauty.
LW : Can you describe us your job?
DS : I basically take care of clients who own shops all over the world.
It is a job that has both positive and negative sides. It is very stressful and intense, a sales campaign can last over 10 days and make you also lose 10 kilos.
On the other side, during a campaign, you meet so many different people getting in touch with diverse and interesting cultures, while experiencing the world of luxury and creativity.
LW : What is fashion for you and where does your passion for fashion start?
DS : Since I was a little girl I used to collect thousands of Vogue magazines and clothes.
I am fascinated by the beauty of everything, thus I am an aesthete.
That is why I want to be part of the fashion world, as fashion for me means creativity and beauty.
However, my opinion nowadays has slightly changed, due to the fact that fashion system is much more projected to the business scene and less to the aesthetic side.
LW : Which are the elements that capture your attention in a collection of a renowned brand?
DS : Innovation is key. What drives my interest towards an established brand is its ability to continuously offer innovative products.
LW : Which are the elements that capture your attention in a collection of an emergent designer?
DS : Creativity is crucial. Emergent designers win over others thanks to their fresh and extravagant ideas. Their passion for creating is so strong that they end up in realizing amazing pieces.
LW : How should it be in your opinion the path of an emergent designer?
DS : It all depends from where he/she want to go.
Either you follow what the consumers want in a specific moment in time, by observing what already is on the market trends, or you listen to your creative gut and you create your own path in the fashion business.
Designers should pay more attention to market feedbacks, compared to sales people. Consumers’ insights are key to success.
LW : How e-commerce has changed our way of shopping?
Shopping online is now everywhere and it’s leading the marketplace. Nowadays, fashion labels sell 30%-40% of total sales through their own websites or online platforms.
However, the most requested items are those ones characterized by big prints, impactful graphics and logos, everything that gives that temporary “wow effect”.
LW : What kind of items is your type of consumer looking for?
DS : Here it mainly depends by geographical areas : Italy is a very price-sensitive market but willing to pay for innovative products, Korea is for smooth, basic and pure apparel, Russia is the market for luxurious items.
Generally, in every collection comfort and fit are the key-features, especially when talking about very expensive items : this is a great remind to designers.
LW : What is a key element in a designer collection?
DS : I would say elegance. Collections from 20s to 50s were appreciated and still are for their femininity and their enchanting silhouettes.
Women were sophisticated and graceful in their everyday life too. I think we should bring this femaleness concept back.
LW : What about your favorite accessories?
DS : I am obsessed by shoes, have almost 80 pairs of shoes but I still can’t find the right one.
I love bags too, mostly with a fun design, i own different kind of bags, like the one from Moschino with the shape of a present, as a receiver or as a candy by Margiela. In general, bags I like need to have crazy design and shape.
LW : Who’s the most inspiring character or designer?
DS : Since three years I really appreciate Rochas’ style so much, Alessandro Dell’Acqua knows how to create clothing for a sophisticated and ethereal woman.
Marras, particularly, inspires me everyday in each scenographer work i do and in my lifestyle as well.
He is the visionary mind that i would love to be.
Follow Daniela Sagliaschi on Blue Velvet Set Design
We are glad to welcome Flâner into our showroom with “Live”, the female collection inspired by Argentina.
For more details and informations on Flâner please register on Latewear, or contact us directly by mail at the following addresses
Giorgia Cantarini is one of the most talented contemporary fashion editor and stylist.
She started working with publications of the likes of Made05, Rolling Stone, Grazia, Glamour, Vogue.it, i-d, asvof.com, d.repubblica.it, Hunger, Modern Weekly China and the major Italian daily newspaper La Repubblica.
Her passion lies in discovering new fashion trends, emerging designers and interviewing interesting people all over the world.
LW: From what do you mainly take inspiration in the world of fashion today?
GC: From street style across the globe. All the designers now take inspiration from the looks of those who interpret fashion at their own sweet will and live it. Hence the return of streetwear and sportswear.
The success of Vetements, for example, starts exactly from the kid culture that the Georgian Demna Gvasalia interiorizes in his fashion, starting by observing the style of a generation brought up in a Soviet country.
LW: Which is the difference between an on line shooting and an on paper one?
GC: In terms of making, production and organization of the shooting, it does not change anything to me.
Generally speaking, for the on paper version more looks are shot and more variations are proposed, because, especially in Italy, the on paper magazines are considered more prestigious than the online ones.
LW: Fashion week is coming, which are the accessories that you would see coming back in the women’s collection?
GC: I can never find beautiful belts! Surely it is one of the accessories that I would like to see as a protagonist and with a wider choice than what I recently see on the catwalk.
LW: You have been travelling for years, according to you, how the Made in Italy products stand out?
GC: It may seem a banality, but surely it deals with the quality of the materials, the garments’ manufacturing, finishing touch and fitting.
LW: How do you discover the up-and-coming brands to shoot and what does fascinate you the most of them?
GC: I’m always attracted by the new, by the cultural and artistic contaminations of the countries I have visited. There is always something beautiful, a detail that intrigues me, a feeling that impresses me when I observe the creations of the up-and-coming designers. I examine the style (if it is edgy), the creativity of the item, the presentation of the look. Often a styling in a fashion show or in a lookbook can penalize the general perception of a collection, as well as hair, make up and even more the accessories.
LW: According to you, how can an up-and-coming brand make itself known?
GC: Nowadays it is necessary to start very well with the communication, a well-managed presence on the social networks is the key of success, you have to be ready with the brand profile, the images of the collection and the presentation.
The contribution of the right press office and showroom are fundamental, too. You must present yourself at your best, in addition to the presentation of the collection. The simple creativity is not enough anymore.
LW: What do you think about the e-commerce platforms?
GC: They surely represent the future of shopping. I have been Fashion Editor of Yoox Group for three years and there I could work a lot in creating stories of fashion to stimulate on line shopping through engaging images and texts. I will always remember how much a single promoting action could boost a relevant volume of purchase.
Today, as a freelance, I travel a lot and I like the idea that I can purchase (almost) wherever I am. However, the immediacy of “see now buy now” scares me a little, I do not want everything to become too fast and that the magic of fashion will disappear together with the possibility of longing in the wait for the availability of the desired item or accessory.
LW: According to you, how much is the talent worth to become a commercial brand today?
GC: It is necessary, if we talk about a medium or high-end fashion brands. If there is not style there is neither commercial success.
When it comes to mass-market brands the recipe changes, you have to provide more immediate ideas, that can satisfy a wider audience.
LW: According to you, what cannot be done to reach visibility?
GC: Surely you cannot be too much intrusive.
You can present yourself, but without insisting at all costs. If that’s it, that’s it, with the right moment and way. Fashion is an inlay of relationships that must be cultivated with care, time and determination. You must not surrender, you have pursue an objective with a lot of patience and perseverance, instead.
Follow Giorgia Cantarini on Twitter
Valentina L Fontana, always passionate and attracted by the world of art in all its forms, decides to divert the path of previous studies that had seen her achieve a degree in art history and continuing at the Academy of Brera where he graduated in Fashion Design.
Valentina L Fontana’s Collection AW 2017/18 is inspired by Caravaggio’s painting: Judith and Holofernes. The figure of Judith, who saved his people from the siege of the Assyrian general Holofernes, the representative of the abused female gender.
The designer, in times when feminicides are daily events, took her inspiration by Murakami’s novel 1Q84 capturing the female revenge and putting it on clothes as reminescent prints and patches.
Fragmented or printed on satin the painting enhance many styles of the collection, the contrast of the fabrics chosen, from bright and dull velvets sweaters to shiny satin and tulle, is the distinctive feature of the brand that combine materials in a very stagey look.
Shapes that will redefine the contemporary Made In Italy eyewear.
“Human face is naturally asymmetrical, this is what makes it unique and fascinating”
Luca Pagni is the eyewear designer that represent today the Made In Italy style innovation, makingwith high quality comfort, handmade pieces crafted from the finest materials.
LW: Hi Luca, could you please describe your brand in three words?
LP: Research – Design – Asymmetry
LW:: How did you get into design eyewear?
LP: The project was born from a mistake! My journey began as eyewear style curator in niche and independent optical stores.
Once a customer who wanted to customize his glasses asked me to make “something special” . Everything is started on that day.
My first intention was to create a particular color of lenses, I ended up melting them.
To get back the situation I had to take action manually, what I’ve got was an imperfect, asymmetric shape.. Surprisingly, the final shape aroused considerable excitement in the customer.
LW: What is the process behind designing a collection?
LP: I do not have a standard process for the creation of new models, I get inspired from the surroundings or i just I walk around watching what people is wearing on the street.
My goal is to offer different spectacles from those currently proposed, and it is what I do.
LW: How and where you source your materials?
LP: All materials are hand crafted in Italy, steel and acetate. About the LIMITED EDITIONS.
I constantly search for materials and fine leathers to make products even more exclusive. Tuscany hides the best tanneries.
LW: Which is your favorite pair of glasses and why ?
LP: My favorite model is “Otto e Mezzo” where I managed to find the right compromise between minimalist design and asymmetry, a line that creates a very elegant model for women.
LW: What was the inspiration behind the shapes and styles of the designs?
LP: The inspiration of my collection is the asymmetry, so anything that is not artificially created, nature is asymmetrical, the human being is asymmetric, as these things do inspire me.
LW: Why did you choose to put your brand inside the frame ?
LP: The brand style is actually my own personal style, that’s why i give it my name.
LW: What does asymmetry means in your life?
LP: Asymmetry in my life means reality and personality, the imperfection that becomes the added value of each of us.
LW: Why Made In Italy products are making the difference on the market?
LP: The Made in Italy is founded on Italian craftsmanship, we are the older eyewear manufacturers in the world, and here I find craftsmen capable of putting passion and experience in manual finishes i search for.
LW: How do you see the future of eyewear?
LP: Large retailers in the eyewear market is taking the upper hand, but customers are always more careful and constantly demanding for more. So many people today want to stand out from the commercial products crowd and prefer to invest in niche product.
In the future, I see a clear division between the commercial market and the nicest ones.
Thanks for your time Luca, we’ll keep on follow you through your Official Facebook Page.