LATE talks : Giorgia Cantarini a poliedric fashion editor

Giorgia Cantarini is one of the most talented contemporary fashion editor and stylist.

She started working with publications of the likes of Made05, Rolling Stone, Grazia, Glamour, Vogue.it, i-d, asvof.com, d.repubblica.it, Hunger, Modern Weekly China and the major Italian daily newspaper La Repubblica.

Her passion lies in discovering new fashion trends, emerging designers and interviewing interesting people all over the world.

 

Credit: Evgen Kovalenko StreetStyleGenio

Credit: Evgen Kovalenko StreetStyleGenio

 

 

LW: From what do you mainly take inspiration in the world of fashion today?

GC: From street style across the globe.  All the designers now take inspiration from the looks of those who interpret fashion at their own sweet will and live it. Hence the return of streetwear and sportswear.

The success of Vetements, for example, starts exactly from the kid culture that the Georgian Demna Gvasalia interiorizes in his fashion, starting by observing the style of a generation brought up in a Soviet country.

Title: In the mood for Shanghai Photos by Julien Boudet Styling by Giorgia Cantarini

Title: In the mood for Shanghai
Photos by Julien Boudet
Styling by Giorgia Cantarini

Title: In the mood for Shanghai Photos by Julien Boudet Styling by Giorgia Cantarini

Title: In the mood for Shanghai
Photos by Julien Boudet
Styling by Giorgia Cantarini

LW: Which is the difference between an on line shooting and an on paper one?

GC: In terms of making, production and organization of the shooting, it does not change anything to me.

Generally speaking, for the on paper version more looks are shot and more variations are proposed, because, especially in Italy, the on paper magazines are considered more prestigious than the online ones.

LW: Fashion week is coming, which are the accessories that you would see coming back in the women’s collection?

GC:  I can never find beautiful belts! Surely it is one of the accessories that I would like to see as a protagonist and with a wider choice than what I recently see on the catwalk.

LW: You have been travelling for years, according to you, how the Made in Italy products stand out?

GC: It may seem a banality, but surely it deals with the quality of the materials, the garments’ manufacturing, finishing touch and fitting.

LW: How do you discover the up-and-coming brands to shoot and what does fascinate you the most of them?

GC: I’m always attracted by the new, by the cultural and artistic contaminations of the countries I have visited. There is always something beautiful, a detail that intrigues me, a feeling that impresses me when I observe the creations of the up-and-coming designers. I examine the style (if it is edgy), the creativity of the item, the presentation of the look. Often a styling in a fashion show or in a lookbook can penalize the general perception of a collection, as well as hair, make up and even more the accessories.

Sita Abellan for White Credit: Paolo Santambrogio Stylist: Giorgia Cantarini

Sita Abellan for White Credit: Paolo Santambrogio Stylist: Giorgia Cantarini

 

LW: According to you, how can an up-and-coming brand make itself known?

GC: Nowadays it is necessary to start very well with the communication, a well-managed presence on the social networks is the key of success, you have to be ready with the brand profile, the images of the collection and the presentation.

The contribution of the right press office and showroom are fundamental, too. You must present yourself at your best, in addition to the presentation of the collection. The simple creativity is not enough anymore.

Sita Abellan for White Credit: Paolo Santambrogio Stylist: Giorgia Cantarini

Sita Abellan for White Credit: Paolo Santambrogio Stylist: Giorgia Cantarini

LW: What do you think about the e-commerce platforms?

GC: They surely represent the future of shopping. I have been Fashion Editor of Yoox Group for three years and there I could work a lot in creating stories of fashion to stimulate on line shopping through engaging images and texts. I will always remember how much a single promoting action could boost a relevant volume of purchase.

Today, as a freelance, I travel a lot and I like the idea that I can purchase (almost) wherever I am. However, the immediacy of “see now buy now” scares me a little, I do not want everything to become too fast and that the magic of fashion will disappear together with the possibility of longing in the wait for the availability of the desired item or accessory.

LW: According to you, how much is the talent worth to become a commercial brand today?

GC: It is necessary, if we talk about a medium or high-end fashion brands. If there is not style there is neither commercial success.

When it comes to mass-market brands the recipe changes, you have to provide more immediate ideas, that can satisfy a wider audience.

 

LW: According to you, what cannot be done to reach visibility?

GC: Surely you cannot be too much intrusive.

You can present yourself, but without insisting at all costs. If that’s it, that’s it, with the right moment and way. Fashion is an inlay of relationships that must be cultivated with care, time and determination. You must not surrender, you have pursue an objective with a lot of patience and perseverance, instead.

Follow Giorgia Cantarini on Twitter 

 

iuri-brand-logo-latewear

IURI: The modern POP accessorises you need!

Concurrently with the micam 2017, latewear present a new brand that combines geometry and minimal touch with a modern twist inspired by architecture: IURI, from the designer Jure Stropnik, use high-quality materials and selected manufacturers as the basis of all his products.

iuri_studio-latewear

IURI is a unisex total-look fashion brand with an eye on accessories. The fashion house is based in Milan with its creative collaborators between London and Paris and was founded in 2013.

iuri-accessorises-mix-latewear

The brand play with color block on most of his creations, the brand’s logo, a triangular “i” shape, cut geometrically every items creating colours and contrasts games.

iuri-backpack-latewear

In his iconic backpack  the laser cut technique carves calfskin creating a made in italy leathercrafted item which represent best the excellence of emerging brands showing up at micam these days.

Follow IURI on his socials and buy his unique creations on latewear.com/accessorises .

 

caterina-ercoli-late-talk-latewear

LATE talks with: Caterina Ercoli, buyer at Antonioli

The meaning of being a fashion buyer.

Fashion buyers, are todays those who set the benchmark in the fashion industry’s trends setting and brands scouting.

Lets find out what lies behind Caterina Ercoli’s role at one of the most influential boutique for high-end fashion worldwide:

L: Hi Caterina, how long since you doing  buyers at Antonioli?
C: 5 years

L: Tell us what’s means being a buyer today and what is his/her role in the industry?
C: A buyer is the final link in the fashion industry. The one who selects, research and buy the collections both seasonal and carry over. The research is the basis of this work weather for multi-brand, flagship or department store.

Antonioli today means a benchmark for innovation and research with a strong identity well known in the international fashion system.

L: What is your background?
C: I got business administration degree in 2007, after which i worked for three years in an italian multi-brand store and in the meantime I attended a master to ied.

L: What’s your typical working-day when you are not traveling as a buyer?
C: i wake up around 6:30/7am. Take a shower. Reply to about 40 emails. Appointments from 9.00 to 21.00. Dinner. Bed.

I try to attend fashion shows but often give up due to very busy schedule of daily buying.

When i’m guest at the shows, i dedicate myself to the pursuit of novelty and i usually attend every shows and presentations.

Fashion weeks parties??….are out of the question!

L: What is the brand ( or the brands ) that most impressed you lately and why?
C: Vetements, Raf Simons, Martine Rose, JWAnderson, Balenciaga, Wales Bonner … They are finally revolutionizing fashion.

I also love what Mike Amiri is doing in, bringing the West-Coast-style to a luxury level.

L: What is meant by fashion today?
C: Fashion is costume, heavily contaminated by influencers, social networks and industry opinion leaders, that most of which are from show biz and music scene.
For next season fw17 were presented the most unthinkable collaborations:
Supreme and LV ( Louis Vuitton ), Martine Rose with Napa (Napapijri ), Burlon with Kappa.

Fashion is heading down in the street but still remain exclusive and accessible to the only few.

L: What’s in your opinion the difference between talent and business:
C: Today we can speak of Business of Fashion. Ttalent must necessarily be supported at all stages of structures that will follow every process, from concept and design through to distribution of the product.

L: What do you think of Made in Italy today?
C: Made in Italy today is only quality, sadly lacking in fashion.

L: What are your style icons?
C: I’m very cross. From Maria Carla Boscono who’s my favorite model, to my favourite Editor Carine Roitfeld.

L: What you should not be missing in your wardrobe?
C: High waist Jeans, lace bodysuit, oversize coat.

Thanks for your time Caterina, we’ll keep on follow you through your instagram.

 

#buyer #fashionista #fashion #trend #fashionsystem #fashionweek

 

latewear-fashion-revolution

LATEWEAR’s made in Italy fashion revolution

The Fashion Revolution Means.

The real fashion revolution is that of Italians Small and Medium-Sized Enterprises who reinvented themselves after big international brands have, from day to day, moved  from their original workshops and ateliers to relocate production to countries where the workforce had very low costs.

Latewear bring back matter to MADE IN ITALY creatives and producers, together players on a single platform of excellence, dedicated to the worldwide audience of consumers both retailers or customers.

The professionalism of experienced hands are connected by LATEWEAR with the designers that find on the platform their own e-store bringing them the opportunity to be exposed in the global market of the fashion industry.

Latewear is the only platform that give new talents the chance to create a collection and sell it directly.

From sketches to boutiques is the new formula that gives way to resume the traditions of the history of Italian fashion, offering  to consumers uniques high-end products, with a click.

#fashionrevolution #madeinitaly #latewear #emergindesigner #fashionindustry #fashionista #b2b #platform #ecommerce

lagutti

From sketches to Boutiques: LAGUTTI concept

LAGUTTI CONCEPT

In the vibrant heart of Barcelona fashion district, where art and fashion melt down with a unique atmosphere, born LAGUTTI concept boutique.

A new space of pure energy, where luxury floral arrangements serve as framework for selected and unique made in italy fashion pieces carefully chosen by Marco, owner and buyer who put his attention to details to showcase independent and niche brands.

A totally new atmosphere among flowers, music and clothes to state your fancy senses and enter Marco’s world.

At LAGUTTI’s the LATEWEAR’s so called “from sketches to boutiques” cycle comes to life opening the most niche boutiques doors to independent designers and giving new lymph to buyers who have to face a constant growing competition in sales.

The placement is always the result of research for the best concept store where to better growing each brands identity and style.

LAGUTTI CONCEPT

Carrer del Comerç 17

08003 Barcelona
#conceptstore #boutique #followthebuyer #barcelona #emergingbrand #madeinitaly #clothes #latewear #b2bplatform #fromsketchestoboutiques

Franca Sozzani: “fashion is not art, it’s industry”.

“Nowadays they are all fashion bloggers: put two odd socks, feel creative and make a blog.
I would delete certain words: genius, art – fashion is not art, it’s industry – trendy, cool.”

We read many articles and interviews lately these days about a woman who, since the 80s, let us understand fashion through the pages of one of the most important international fashion magazine.

Franca Sozzani, editor at Vogue Italy, has legittimate designers that are now sold all over the world, telling about their passion and their art. Not forgetting that fashion today is above all business, and talent, sooner or later, have to face this.

A tenacious woman, a nostalgic-eyed panther that brought fashion in the hands of every VOGUE readers.

We would like to repeat a true and bitter interview – ITA – released on L’Espresso that better tells the – fashion – world we are living in today:

Read Full Interview.

RIP.

#francasozzani #fashionrevolution #fashionindustry #vogueitaly #vogue #espressosettimanale #lespresso #fashionmagazine #fashionblogger #latewear #madeinitaly

Shorten the distances between customers and designers

A unique beacon for all those designers that want to state their name in the market, giving to their customer a reliable platform where to find their products, an important step to establish their global identity.

LATEWEAR addressing his offer both to Italian and foreigner designers who want their brand to be labeled as made in Italy gives innovation and new blood in approaching the market. Quality in the offer and reliability for the customer – consumer aren’t anymore optional.

We still believe in professionalizing new or “early-stage” designers, to get them ready not only to run their own businesses but possibly pitch investors down the road and get future investments themselves.

Shorten the distance between boutiques and customers and the finest and
unique collections from the emerging designer worldwide is our mission, giving the chance to the
boutiques and to their customers to buy unique and original collections it can still happen .

New brands can’t forget that once acquired a retail network they must focus themselves in improving their production capacity to suit new clients and supply new orders volume to expand their market.

Milan, one of the four fashion capitals, is strategically making sure that fashion is
business, as Armani started opening his doors to young designers, At LATEWEAR’s headquarter we works to forge a new generation of worthy and talented designers which can continue to
spread and defend what the big brands have built over the last 50 years.

#latewear #b2bplatform #b2cplatform #fashionrevolution #emergingdesigner #fashionbuyer #fashion #fashionista #madeinitaly #conceptsore

International Talents: NOT ALLOWED

The emerging fashion industry’s ghetto is tightening.

After 15 years of work in the service of young talents, who would have made – and in few cases did – the future of the international fashion, the ITS competition close down.

The Italians great and noble fashion institutions have not opened their doors in to the rescue of those who have always really supported – and trained to – the “culture of talent” in this country.

It is just smokescreen that surrounds the Italian fashion-industry-ghetto, “a brick wall”, in the words of ITS reported by pambianconews, to which you are in or you are out.

But what is really to be in or out of?

Creativity in fashion today must be accompanied until it grow into a source of income, so that talents can develop their own business, build their own company and see their clothes hanged in their favourites boutiques and worn by people in the world.

Too often contests and presentations looks more like a “favour” to the chosen few or a one shot happening during fashion weeks without a shred of follow-up for the organisers profit only. Having a rail in a 10 thousand square feet pavilion attended from any buyers could not be sold as support or opportunity.

LABLATE and LATEWEAR standing proudly “out of the ghetto”, still support ITS and their ideas and want to continue down the road taken by Barbara Franchin and hers team over a decade ago.

#itsplatform #lablate #latewear #emergingtalent #emergingdesigner #fashiondesigner #madeinitaly #pambianconews #fashion #fashionista

A bridge between the most reliable artisan and the creatives.

In the recent past years the brand Made in Italy has slipped down many points in the international sense of unquestionable high end manufacture value.

And is not only for the Chinese take over, we believe there so many actors who played a major role in this representation.

So many big brands has kind of squashed the possibility of younger brands to emerge, and also there are no grants or sponsorship so it’s very tough if you’re a young brand, to often you need to find the money from a private investor to make your voice heard.

Also producers are no longer a valuable partner since relocation changed the geopolitics of the Italian fashion industry map.

A bridge between the most reliable artisan and the creatives needs is what LABLATE is since 2014 and  extend this bridge to markets is LATEWEAR target.

Young brands are last on the production cycle because of the quantities, and then they deliver late at the end of the season and they’re held up to similar standards as the big brands.

Centralise this process in a single, reliable and experienced company give to designers the chance to go back to their core activity, being a designer and make unique wearable pieces of art.

Centralise means govern not only production times but also supplying and delivery, which means give trust to its customers.

Our customers trust us, this open the door to a totally new approach in the retailers buying experience, leading them to bet on new brands and talents, which is exactly what market and consumers demands.

#takecare #madeinitaly #supporttalent #latewear #atelier #fashion #company #professional #experience

LATEWEAR: #fashionrevolution

“Tradition and details will always give birth to great products”.

Our #fashionrevolution born from an Atelier which ground its roots in the history of Made In Italy productions, to bring support to new generations of fashion designers.

Passion and new changeless drive us in the creation of unique collections, our know-how is shared for the growth of new brands.

Attention to the details and high professionalism turn garments into art forms.“From sketches to boutique means turning dreams into reality, developing ideas to create brands and startup a global retail network.

 #joinnewera #emergingdesigner #fromsketchestoboutiques #latewearatelier #takecareitsmadeinitaly #madeinitaly

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